AmpUp vs Gong
Gong captures the call.
AmpUp finds what wins your deals.
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Built by teams from
AmpUp vs. Gong: Full feature comparison
How AmpUp and Gong work together
Discovered, not configured
Gong coaches against the scorecards your team set up. AmpUp's Sales Brain studies your closed-won and closed-lost deals and surfaces the behaviors that are actually moving pipeline. Including the ones nobody thought to put in a rubric.
Works with Gong, not instead of it
AmpUp reads from your Gong call library. Sales Brain spots the behavioral patterns and writes coaching signals straight into your CRM. No new portal. No parallel system. Reps stay in the tools they already use.
Coaching that adapts to the deal in front of the rep
Atlas builds a deal-specific brief before every call and a debrief after, using the live deal state, the last few interactions, and what your top performers do on calls that look like this one. The mentor in the room when no manager is available.
The execution loop
Analyze → Coach → Practice → The system learns again.
Find what's firing. Fix what's not.
The Sales Brain analyzes every interaction across four behavioral drivers — preparation, objection handling, closing discipline, product knowledge — and shows you where execution is winning deals and where it's costing them.
$15M revenue opportunity identified from ~1,000 interactions.
The Practice-to-Performance Gap
With AmpUp
Rep is losing deals when the CFO joins. Sales Brain shows they're missing the ROI framing your top closers use every time. Skill Lab spins up a practice scenario from a recent won deal where that exact framing landed. Practice targets the actual gap. Improvement gets measured on real calls.
Practice targets the actual gap. Improvement gets measured on real calls.
With most coaching tools
Rep aced the roleplay. The roleplay was generic. The deals they're actually working aren't. Practice that isn't tied to live pipeline doesn't always change what happens on the next call.
Practice scores don't always predict real performance.
The Closed Loop Difference
Analytics identify gaps » practice targets those gaps » real call improvement is measured » entire system gets smarter.
Real calls reveal gaps
Practice targets what matters
Measured on real calls
What teams are seeing
Stage progression across 47 teams
Revenue uplift in pilot
Coaching coverage
Sanjay Agrawal
CEO and Cofounder, Revefi Inc
“AmpUp has been a complete game-changer for our GTM organization. The coaching sharpens how we handle objections, the prep briefs keep reps focused on what matters, and the whole system gets smarter with our feedback in a matter of hours. We saw an immediate lift in conversions across the funnel—it's the first tool we've used that truly feels like a partner in growth.”
Sujay Saha
CEO, Cortico-X
“At Cortico-X, we know growth is a direct result of exceptional human experiences. The fundamental challenge has always been scaling that human touch. AmpUp is the first platform I've seen that truly cracks the code—it doesn't try to replace your best people, it digitizes their intuition so everyone on the team can deliver that top-tier experience.”
Sam Tyagi
Founder & CEO, KlearNow.AI
“Ampup unlocked growth in high-potential segments we simply couldn't scale with our existing resources. The real magic is in how its AI-powered SDRs, paired with precision-targeted sales coaching, are elevating our current AEs. This dynamic combination has energized our sales team and leadership, fueling real momentum.”
Toni Adams
SVP Partner and Alliances Sales & BD, Starburst Data
“AmpUp solves a big sales challenge, which is scaling effective enablement and sales coaching across our ecosystem partners through the use of AI.”
What teams are seeing
Stage progression across 47 teams
Revenue uplift in pilot
Coaching coverage
Sanjay Agrawal
CEO and Cofounder, Revefi Inc
“AmpUp has been a complete game-changer for our GTM organization. The coaching sharpens how we handle objections, the prep briefs keep reps focused on what matters, and the whole system gets smarter with our feedback in a matter of hours. We saw an immediate lift in conversions across the funnel—it's the first tool we've used that truly feels like a partner in growth.”
Sujay Saha
CEO, Cortico-X
“At Cortico-X, we know growth is a direct result of exceptional human experiences. The fundamental challenge has always been scaling that human touch. AmpUp is the first platform I've seen that truly cracks the code—it doesn't try to replace your best people, it digitizes their intuition so everyone on the team can deliver that top-tier experience.”
Sam Tyagi
Founder & CEO, KlearNow.AI
“Ampup unlocked growth in high-potential segments we simply couldn't scale with our existing resources. The real magic is in how its AI-powered SDRs, paired with precision-targeted sales coaching, are elevating our current AEs. This dynamic combination has energized our sales team and leadership, fueling real momentum.”
Toni Adams
SVP Partner and Alliances Sales & BD, Starburst Data
“AmpUp solves a big sales challenge, which is scaling effective enablement and sales coaching across our ecosystem partners through the use of AI.”
See what better execution is worth
Your team's current pipeline. The four behavioral drivers. Do the math.
Your Annual Impact
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Works with your stack
AmpUp works with the tools your revenue team already relies on. No rip and replace. No new system to learn.
100+ integrations
Conversation Intelligence
Gong · Chorus · Fireflies · Fathom · Granola
You already have the signal. AmpUp turns it into action. Keep your recordings. We add coaching, prep, and practice so reps know exactly how to improve before the next call.
CRM
Salesforce · HubSpot
We pull deal context from your CRM and push insights back in. Notes, scores, and next steps stay current without extra work from reps.
Calendar & Communication
Google · Microsoft · Slack
Prep briefs before every meeting. Coaching debriefs after. Delivered where reps already work.
What does AmpUp's sales coaching data show?
30% relative revenue uplift
80%+ weekly active usage after week two
From a pilot with a leading U.S. EV manufacturer. Most sales tools see steep dropoff after rollout. Sustained usage after week two predicts ROI better than feature depth.
Frequently Asked Questions
Already using Gong? AmpUp plugs in. No rip and replace.
See how AmpUp turns Gong data into coaching that changes what happens on the next call.