Our Story
AmpUp started with a simple observation: the best sales teams don't just outwork their competitors — they out-learn them. After decades building AI systems at Google, Amazon, and Microsoft, and scaling sales organizations from startup to billions at ThoughtSpot, our founders saw the same pattern everywhere.
Top performers had instincts that couldn't be bottled. They asked different questions, navigated objections differently, and read buying signals that others missed. Meanwhile, managers were stretched thin, coaching a handful of reps while the rest flew blind.
AmpUp was founded to fix this. We built an AI coaching platform that learns from your best reps and delivers personalized guidance to everyone else — before, during, and after every call. Today, sales teams use AmpUp to cut ramp time, improve win rates, and build a culture of continuous improvement.
