Amplify what's already working.
Without replacing what's already there.
Your recordings stay in Gong. Your deals stay in Salesforce. AmpUp adds the execution layer those tools don't provide — in the places your team is already working.
Your current tools capture what happened. AmpUp changes what happens next.
Call recorders, CRMs, and calendars are a solid foundation. What's missing is the execution layer on top — preparing reps before calls, coaching them after, and routing what's learned back to the whole team. That's what AmpUp adds, in the tools you already use.
Gong · Chorus
Keep Gong. Get everything Gong doesn't do.
Pre-call
Atlas builds a deal-specific brief from patterns Sales Brain identifies in your conversation data.
Post-call
A structured coaching debrief after every call, not just a summary.
Practice
When Sales Brain spots a trending objection in your transcripts, Skill Lab turns it into a practice scenario the same day.
Salesforce · HubSpot
Pull context in. Push outcomes back. Automatically.
Before every meeting, Atlas pulls account history and deal context from your CRM to build the prep brief. After every call, it writes notes, next steps, scores, and deal risk signals back — from the rep's two-minute debrief, with no manual entry.
Reads from your CRM
Account and Opportunity records, contact roles, stage, close date, activity history, and open next steps — the context Atlas needs to build a deal-specific brief.
Writes behavioral signals back
Preparation scores, objection-handling trends, closing-discipline signals, and product-knowledge depth — written to standard or custom Salesforce and HubSpot fields so forecasts reflect execution quality, not just stage and close date.
Outreach · Salesloft · ZoomInfo · Snowflake
The rest of your revenue stack, connected to execution.
Your engagement platform fires the sequence. Your enrichment layer keeps the CRM accurate. Your warehouse holds the history. AmpUp turns what those tools know into what reps do on the next call — and feeds execution signals back so each one gets a sharper picture.
Outreach · Salesloft
AmpUp surfaces objection patterns and rep-readiness signals so sequence strategy reflects what's actually happening in live calls — not just open and reply rates.
ZoomInfo
Enrichment keeps records complete; AmpUp uses that context in Atlas prep briefs so reps walk in knowing the account, not just that it exists.
Snowflake & data warehouse
Sales Brain works with warehouse-scale interaction history via modern data connections, so pattern analysis runs on your full record, not a sample.
Google Calendar · Microsoft Outlook
Delivered where the rep's day already lives.
The prep brief surfaces in the rep's calendar 30 minutes before the meeting — not in a portal they have to remember to open. That's why Atlas hits 80%+ weekly active usage within two weeks. Not because reps are told to use it. Because it meets them where they already are.
Enablement Content
The right play, at the moment of need.
AmpUp connects to your existing playbooks, battle cards, and competitive guides — and surfaces the right piece automatically when Atlas builds a prep brief. The rep doesn't hunt for the battle card. It's just there.
The best CRM stack for AI sales coaching
Each layer does a job the others can't. Here's what each stack covers — and the execution gap it leaves open.
| Capability | CRM only | CRM + Gong | CRM + Gong + AmpUp |
|---|---|---|---|
| Tracks deals, stages, and activity | ✓ | ✓ | ✓ |
| Records and analyzes calls | — | ✓ | ✓ |
| Pre-call prep delivered to the rep | — | — | ✓ |
| Practice on the objections actually misfiring | — | — | ✓ |
| Behavioral signals written back to CRM | — | Partial | ✓ |
| Changes rep behavior before the next call | — | — | ✓ |
CRM tracks. Gong records. AmpUp changes what reps do next. For a vendor-by-vendor view across the category, see our guide to the best AI tools for CRM and sales workflows.
Every tool doing its job. AmpUp connecting the execution layer.
8:45 AM
Atlas reads the calendar, pulls CRM context, surfaces Sales Brain insights from Gong. Prep brief lands.
8:55 AM
Rep runs a quick Skill Lab scenario on the objection Sales Brain flagged. Two minutes. Ready.
9:00 AM
Rep walks in with the right context, the right questions, and a plan.
10:00 AM
Call ends. Two-minute debrief. Follow-up drafted. CRM updated.
10:05 AM
Sales Brain flags the new pattern. Skill Lab builds the scenario. By 10:30, the whole team has the approach.
Your data stays yours.
Frequently Asked Questions
See how AmpUp fits your current stack.
Tell us what you're running. We'll show you exactly what AmpUp adds.
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