Your Strategy Engine. Free for early-stage startups.
Plug AmpUp into your sales motion. The Strategy Engine learns what wins, what stalls, and what to do about it before the next call. Built for founders running their own sales and early-stage teams. No credit card.
You can't out-hustle a pattern you can't see.
Every team has them. The objection that quietly tanks Q3. The discovery question your top rep asks that nobody else does. The reason deals stall in week two and nobody can name. You won't find these by listening to calls one at a time. You find them when something reads across every call, every deal, every rep, all at once.
of sales training is forgotten within 90 days without reinforcement
of calls a manager actually listens to in any given week
blind spots per team. Patterns that only surface when the whole motion gets analyzed together
Meet the Strategy Engine.
It's not another call recorder. The Strategy Engine reads every conversation your team has, maps it to deal outcomes, and tells you what to do before the next call. The same idea that powers systems like AlphaGo, applied to your sales motion: every interaction teaches the engine what wins, and the next prep brief, coaching note, and roleplay reflect it.
Sales Brain
Sees what's firing. Flags what's not. Across every rep, every deal.
Atlas
Preps you before every meeting. Coaches after. Shows up in the calendar and the CRM, not another portal.
Skill Lab
Reps practice this week's objections. Built from live patterns in your pipeline, not last quarter's playbook.
Three steps. No credit card. No sales call required.
Connect your stack
Plug in Zoom, Google Meet, Teams, Gong, Chorus, Fireflies, Fathom, Salesforce, HubSpot. Whatever you record with, whatever your CRM is. Setup runs about 10 minutes.
The Strategy Engine learns your motion
Within 48 hours, Sales Brain has mapped your patterns. Atlas starts queueing prep briefs for upcoming meetings. Skill Lab builds roleplays from objections showing up in your live pipeline.
Use it on your next deal
Real prep on real calls. Coaching debriefs after every meeting. Practice scenarios that match what your buyers actually push back on. Before the next call, not next quarter.
Extended access for the people doing the selling.
If you're a founder running your own sales or an early-stage startup figuring out what closes, you get a different deal. Extended free access. More time on the Strategy Engine. More calls analyzed. Same product the enterprise buyers run. Apply below and we'll get back to you within a business day.
Pre-seed to Series A startups
Running sales yourselves or with a founding seller.
Sub-10 person B2B teams
No dedicated sales leader yet.
Technical founders selling product
First 50 to 100 customers, learning what closes.
What the Strategy Engine actually delivers.
Real output on your real deals. Not vanity metrics.
What's landing
Which parts of your pitch make buyers lean in. Down to the phrase.
What's costing you deals
The patterns hiding in your losses. Pricing pushback, weak discovery, late next steps. Named and ranked by revenue impact.
Custom objection scripts
Pricing, timing, "send it to procurement," "we already use X." Responses built from language that's working on buyers in your motion.
Next-step conversion
How to land the next meeting on every call. Specific actions, specific dates, specific stakeholders. Not "I'll follow up."
Talk-to-listen by deal stage
Where ratios correlate with closed-won. Where they tank deals.
Discovery quality score
Benchmarked against teams hitting top quartile. With the exact questions your top reps ask that the rest of the team doesn't.
What Teams Discovered
“The analysis showed us patterns we'd never have found manually. Three changes to our discovery flow and close rates jumped 40%.”
VP of Sales
B2B SaaS Company
“We uploaded 10 calls from our SDR team. The report identified that our reps weren't asking enough discovery questions. Pipeline doubled.”
Sales Director
Enterprise Tech
“Our onboarding reps were confusing prospects with too much product detail upfront. The analysis spotted it. Conversion up 35%.”
Enablement Lead
Fintech Startup
Why give it away?
Because once the Strategy Engine has read your motion, it's hard to imagine going back to a dashboard you check on Tuesdays. This isn't a teaser. It's the real product on your real deals. When you're ready to roll it out across the team, we'll be here. No credit card to start. No surprise downgrade. No sales call required.
Your calls stay yours.
SOC 2 Type II. Encrypted in transit and at rest. PII redacted before analysis. AmpUp doesn't sell your data and doesn't train external models on it. Ever.
Works With Your Stack
Whatever you're using to record, AmpUp will process it.
Frequently Asked Questions
The next call is already on your calendar.
You can run it the way you ran the last one. Or give the Strategy Engine 48 hours and run it with the patterns underneath it. Free for early-stage startups.