AmpUp vs Craft
Craft books home services jobs 24/7.
AmpUp coaches B2B reps through every complex deal.
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AmpUp vs. Craft: Full feature comparison
See what better execution is worth
Your team's current pipeline. The four behavioral drivers. Do the math.
Your Annual Impact
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How AmpUp and Craft are different
Different buyers, different motion
Craft is purpose-built for home services trades, and it does that one job well. AmpUp is built for B2B and tech revenue teams running complex, multi-stakeholder cycles. If you book jobs at the kitchen table, Craft fits. If you run a six-touch deal with four stakeholders, AmpUp fits.
Booking automation vs deal execution
Craft's core is answering inbound, booking appointments around the clock, and coaching the in-home close. AmpUp's core is changing what a rep does on the next call: Atlas briefs before, Sales Brain spots behavioral gaps across every recorded conversation, Skill Lab turns this week's live objection into practice.
A field-service stack vs a B2B revenue stack
Craft wires into ServiceTitan and home-services tools to move jobs through the trades workflow. AmpUp is CRM-native for Salesforce and HubSpot and plugs into the B2B conversation stack (Gong, Salesloft, Chorus, Fireflies), writing structured behavioral signals back at full parity.
The execution loop
Record → Analyze → Coach → Practice → The system learns again.
Capture every call. Miss nothing.
The Call Recorder joins every meeting automatically — across dialer, video, and phone — and turns each conversation into clean, structured transcripts. No manual notes, no missed calls, nothing falling through the cracks.
See Call RecorderThe Right-Motion Gap
With AmpUp
“B2B rep keeps stalling when procurement joins late. Sales Brain flags the missing mutual action plan. Skill Lab builds a practice rep from the live deal. Atlas briefs the next call.”
Coaching targets the actual deal. Improvement measured on the next real call.
With Craft
“Home services shop misses after-hours leads and loses jobs to whoever answers first. Craft picks up 24/7, books the appointment, and coaches the in-home estimate.”
Right tool for inbound booking and the in-home close.
The Closed Loop Difference
Real calls reveal gaps » practice targets those gaps » real call improvement is measured » the entire system gets smarter.
Real calls reveal gaps
Practice targets what matters
Measured on real calls
What teams are seeing
Stage progression across 47 teams
Revenue uplift in pilot
Coaching coverage
Sanjay Agrawal
CEO and Cofounder, Revefi Inc
“AmpUp has been a complete game-changer for our GTM organization. The coaching sharpens how we handle objections, the prep briefs keep reps focused on what matters, and the whole system gets smarter with our feedback in a matter of hours. We saw an immediate lift in conversions across the funnel—it's the first tool we've used that truly feels like a partner in growth.”
Sujay Saha
CEO, Cortico-X
“At Cortico-X, we know growth is a direct result of exceptional human experiences. The fundamental challenge has always been scaling that human touch. AmpUp is the first platform I've seen that truly cracks the code—it doesn't try to replace your best people, it digitizes their intuition so everyone on the team can deliver that top-tier experience.”
Sam Tyagi
Founder & CEO, KlearNow.AI
“Ampup unlocked growth in high-potential segments we simply couldn't scale with our existing resources. The real magic is in how its AI-powered SDRs, paired with precision-targeted sales coaching, are elevating our current AEs. This dynamic combination has energized our sales team and leadership, fueling real momentum.”
Toni Adams
SVP Partner and Alliances Sales & BD, Starburst Data
“AmpUp solves a big sales challenge, which is scaling effective enablement and sales coaching across our ecosystem partners through the use of AI.”
What teams are seeing
Stage progression across 47 teams
Revenue uplift in pilot
Coaching coverage
Sanjay Agrawal
CEO and Cofounder, Revefi Inc
“AmpUp has been a complete game-changer for our GTM organization. The coaching sharpens how we handle objections, the prep briefs keep reps focused on what matters, and the whole system gets smarter with our feedback in a matter of hours. We saw an immediate lift in conversions across the funnel—it's the first tool we've used that truly feels like a partner in growth.”
Sujay Saha
CEO, Cortico-X
“At Cortico-X, we know growth is a direct result of exceptional human experiences. The fundamental challenge has always been scaling that human touch. AmpUp is the first platform I've seen that truly cracks the code—it doesn't try to replace your best people, it digitizes their intuition so everyone on the team can deliver that top-tier experience.”
Sam Tyagi
Founder & CEO, KlearNow.AI
“Ampup unlocked growth in high-potential segments we simply couldn't scale with our existing resources. The real magic is in how its AI-powered SDRs, paired with precision-targeted sales coaching, are elevating our current AEs. This dynamic combination has energized our sales team and leadership, fueling real momentum.”
Toni Adams
SVP Partner and Alliances Sales & BD, Starburst Data
“AmpUp solves a big sales challenge, which is scaling effective enablement and sales coaching across our ecosystem partners through the use of AI.”
Works with your stack
AmpUp works with the tools your revenue team already relies on. No rip and replace. No new system to learn.
100+ integrations
Conversation Intelligence
Gong, Chorus, Fireflies, Fathom, Granola, or AmpUp's native notetaker
Already using a CI tool? AmpUp plugs in and turns your existing recordings into coaching, prep, and practice. Don't have one yet? AmpUp's native notetaker joins your meetings, captures the call, and feeds the same coaching loop. Either way, reps get better before the next call.
CRM
Salesforce · HubSpot
We pull deal context from your CRM and push insights back in. Notes, scores, and next steps stay current without extra work from reps.
Calendar & Communication
Google · Microsoft · Slack
Prep briefs before every meeting. Coaching debriefs after. Delivered where reps already work.
What does AmpUp's sales coaching data show?
30% relative revenue uplift
80%+ weekly active usage after week two
From a pilot with a leading U.S. EV manufacturer (bottom quartile to top quartile in 30 days). Most sales tools see steep dropoff after rollout. Sustained usage after week two predicts ROI better than feature depth.
Frequently Asked Questions
Amplify Real Performance
See how AmpUp connects prep, coaching, and practice to real deals, so every rep improves on the next call, not just in training.