Stronger coaching than Rilla. Starts free.
AmpUp coaches before, during, and after, wired to your pipeline.
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AmpUp vs. Rilla: Full feature comparison
Don't take our word for it. Run a live AmpUp drill.
AmpUp's AI Academy pairs a talking-head lesson with an AI buyer that practices back. Start Mastering MEDDIC, then handle a real objection live and watch Atlas score every word.
Mastering MEDDIC is 1 of 12 free courses including Challenger, Objection Handling, Cold Outreach and more.
Browse the AI AcademyHow AmpUp and Rilla are different
AmpUp runs the full coaching loop for inside and remote teams. Brief before, support during, coach after, with practice wired to your live pipeline.
Parity on capture.
Rilla captures outside field conversations. AmpUp captures and analyzes the same conversations in person and on calls. Parity on capture, then AmpUp wins on the full loop: brief before, analysis during, coaching after, practice wired to your pipeline.
Recording is one piece. AmpUp is the full loop.
Rilla records ridealongs and scores them. AmpUp adds what comes before and after. Atlas briefs reps before every call. Sales Brain spots behavioral gaps across the full conversation library. Skill Lab turns this week's pipeline friction into practice.
Pipeline-wired, and it starts free
AmpUp ties coaching to the deals in your pipeline, not a static library. Practice this week's real objections. Measure improvement on real conversations. And it starts free, so your team can run the full loop before they ever talk to sales.
The Practice-to-Performance Gap
With AmpUp
“Rep keeps losing deals when the CFO joins the call. Sales Brain flags weak ROI framing. Skill Lab builds a practice scenario from won deals.”
Coaching targets the actual gap. Improvement measured on real calls.
With Rilla
“Rilla records the in-person ridealong and scores it against a scorecard. The inside rep on the next call still walks in with no pre-call brief and no pipeline-wired practice.”
Recording and scoring is the start. Not the full loop.
The Closed Loop Difference
Analytics identify gaps » practice targets those gaps » real call improvement is measured » entire system gets smarter.
Real calls reveal gaps
Practice targets what matters
Measured on real calls
What does AmpUp's sales coaching data show?
30% relative revenue uplift
80%+ weekly active usage after week two
From a pilot with a leading U.S. EV manufacturer. Most sales tools see steep dropoff after rollout. Sustained usage after week two predicts ROI better than feature depth.
Frequently Asked Questions
Amplify Real Performance
See how AmpUp connects coaching to outcomes, so every conversation gets better, not just recorded.