The Predictability Engine: How to Make Every Rep Perform Like Your Best

TL;DR

What keeps most CROs up at night is the unpredictable nature of sales.

The unpredictability mostly comes from execution variance across your team. Some people seem to do an amazing job quarter after quarter, and some people always struggle.

What if AI were a means to learn from what your best people (or the best of the industry) are doing and provide a system of execution for everyone else that supported them every step of the deal. Outreach, meeting prep, content generation, deal prioritization, and forecasting deals.

AmpUp lets you do that, not just for your own team, but even partner sellers.

I. The 10x Paradox

I’ve sat through the pitches, just like you. A dozen vendors promising “10x leverage from AI,” a phrase that now makes me roll my eyes. Why? Because I’ve seen the chasm between a flashy demo and the hard reality of production.

But the real reason this promise falls flat is that it misses the point. The true 10x opportunity in AI isn’t just about doing more with less; it’s about fixing the one problem that kept me up at night as we scaled ThoughtSpot: Execution variance.

That’s the silent killer. You pour $1M into your sales machine and pray. Maybe you get $3M back, maybe you get $500K. I lived this uncertainty. It forces you to hire conservatively and forecast defensively. It chokes your ability to scale.

I believe the real promise of AI is to shrink that variance. To make every rep execute your proven playbook with the consistency of your top 10%. When you can predictably turn $1M into $4M, you don’t just invest $1M. You invest $10M. That’s the real 10x. Predictability gives you the confidence to bet big.

After 12 years building ThoughtSpot from zero, I saw that sales success is never random. The best reps have a code. I decided we had to crack it.

II. The Signal and the Noise

Let me be direct. Most of the AI in sales today is just noise. Sure, our reps use ChatGPT, but that works because a human is guiding it. The breakdown happens the second the AI is left on its own.

I’ve seen the pattern. A vendor promises their AI will “revolutionize outreach,” but three months later, prospects are blocking your domain because the messages scream, “I’m a robot pretending to care.” It fails because it can’t send the most important signal in B2B sales: that you’ve done the work.

Enterprise buyers can smell generic AI from a mile away. Real sales is about depth. It’s knowing their new CPO came from a competitor or understanding the subtext of their last earnings call. Generic AI cannot do this.

After ThoughtSpot, I spent my time hunting for where AI could really make a difference. One truth became painfully clear: AI excels when it amplifies human context. It fails miserably when it tries to fake it.

So we set out on a different mission: What if, instead of building AI that pretended to be human, we built AI that made every human on your team execute like your absolute best?

III. The Amplification Breakthrough

Your top 30% are not working harder. They are working smarter. They are executing differently.

Watch them. They prep for calls with surgical precision. They know which competitor landmines to avoid. They hear “we need to think about it” and instinctively know whether to push or give space. These aren’t checklist items in a static playbook; they are thousands of micro-decisions born from pattern recognition developed across hundreds of deals.

Until now, that expertise vanished when they left.

We change that. We built an AI that learns from what your team already does by connecting to your call recorders, CRM, and communication tools. It learns from the natural flow of work. Your manager coaches a rep on procurement. Your SDR cracks the code on CFOs. Your AE finds the perfect pricing explanation.

Our agents learn. They adapt. It scales that knowledge. Instantly.

No training sessions. No consultants. Just a smarter team, every single day.

Toni Adams at Starburst immediately recognized this amplification power, noting, “AmpUp solves a big sales challenge, which is scaling effective enablement and sales coaching across our ecosystem partners through the use of AI.” This means the collective wisdom of your best reps isn’t just for your core team, but for everyone in your extended sales ecosystem

When every rep can execute like your best rep, the game changes.

IV. The Flywheel Effect

The breakthrough came during an R&D session that still gives me chills. We pitted two AIs against each other: an AI SDR agent we were testing and our own coaching AI, which we’d trained on thousands of successful human sales calls.

The results were… humbling. And brutal.

Active listening: 2/10. Following MEDDICC: 1/10. Our coaching AI, trained on what actually works, tore the SDR bot apart.

Then we had the idea that changed everything: What if we created a feedback loop?

We spent an afternoon coding the logic, feeding the coaching AI’s recommendations directly back to the SDR agent. The next batch of calls scored an 8/10 across the board. The leap happened in hours, not months.

That’s when we knew. The future isn’t a collection of siloed AI tools. It’s a unified intelligence ecosystem where every interaction makes the entire system smarter. Your top AE handles an objection, and within hours, every AI agent knows that pattern. Your SDR finds messaging that works, and your coaching AI starts teaching it to new hires.

This is the compounding effect. This is the flywheel we’re building.

That’s when we knew the future isn’t a collection of siloed AI tools. It’s a unified intelligence ecosystem. Imagine your top AE handling a brutal procurement objection perfectly, and within hours, every AI agent knows that pattern. Your SDR discovers messaging that gets CFOs to respond, and your meeting prep agent immediately incorporates it while your coaching AI teaches it to new hires.

A 10-person team generates hundreds of these learning moments daily. A 100-person team generates thousands. Each interaction makes your entire system smarter, forever.

Sam Tyagi at KlearNow perfectly illustrates this transformative impact: ‘Ampup unlocked growth in high-potential segments we simply couldn’t scale with our existing resources. The real magic is in how its AI-powered SDRs, paired with precision-targeted sales coaching, are elevating our current AEs. This dynamic combination has energized our sales team and leadership, fueling real momentum. As we continue delivering value to global compliance teams through KlearHub, the world’s first AI-Powered global trade data hub, Ampup is helping us scale that product with confidence and speed.’ This demonstrates how the flywheel doesn’t just improve efficiency, but creates entirely new growth opportunities.

V. The Choice

When I talk to leaders today, I see the market splitting into two camps. Some are leaning in, asking the right questions. They want to know how they can build an organization where their most valuable knowledge never walks out the door again.

Others are waiting. Hoping for heroes.

Here’s what I believe: the compound learning effect is real, and the early movers are building an insurmountable advantage. Every call, every win, every loss is making their system smarter.

That’s why I’m not just looking for customers. I’m looking for 20 founding partners to build this future with us. We are opening early access to companies ready to build a predictable revenue machine.

Here’s my promise to you:

Direct access to our founding team. Your first AI-driven insights within 48 hours. A 30-day pilot to prove the compound effect on your team.

I spent 12 years in the enterprise sales trenches. I know this only works if you’re serious about transforming how your team operates. If you’re tired of hoping for heroes and want every rep to execute like your best… let’s talk.

The future of sales isn’t coming. We’re building it.