Eliminating the
Execution Gap
We're building the AI platform that amplifies how sales teams learn, practice, and execute. Because the gap between knowing what to do and actually doing it is where deals are won and lost.
The Problem We're Solving
80% of sales teams miss quota. Not because they don't know what good looks like—they've read the playbooks, attended the trainings, watched the top performers.
They miss because of the execution gap: the chasm between knowing what to do and consistently doing it in the moment.
Traditional training doesn't close this gap. It's static, generic, and disconnected from real deals. Managers can't coach at scale. And by the time patterns emerge from CRM data, the deals are already lost.
We're building AI that closes this gap—in real-time, for every rep, on every deal.
Our Approach
The Continuous Learning Loop: AI that amplifies your best performers' signal and cuts through the noise for everyone else.
Analyze
AI analyzes every conversation to identify patterns that separate won deals from lost deals.
Personalize
Every rep gets coaching tailored to their specific gaps, deals, and opportunities.
Execute
Real-time guidance and practice ensures knowledge translates to action when it matters.
Built by Operators
We've scaled sales teams from zero to billions and built AI systems used by hundreds of millions. Now we're combining both.
Amit Prakash
Founder & CEO
Built ThoughtSpot from zero to over $1B valuation, leading sales and customer success. PhD in Computer Engineering with 10+ patents in search and NLP.
Former SVP Sales & Customer Success, ThoughtSpot
Rahul Goel
Co-Founder
Research Lead at Google Gemini, led modeling for AI agents. Previously led NLU for Google Assistant (500M+ devices) and core Alexa team at Amazon.
Former Research Lead, Google Gemini
Devices powered by our founders' AI
Revenue scaled by founding team
Patents in search and NLP
What We Believe
Intelligence Over Intuition
We believe in data-driven decisions. Every feature we build is designed to surface insights that transform how sales teams operate.
Execution Excellence
Strategy is nothing without execution. We're obsessed with helping teams translate knowledge into consistent action.
Amplify Top Performance
Every rep deserves the same high-fidelity coaching that top performers get. AI amplifies winning behaviors across the entire team.
Continuous Learning
The best sales organizations never stop improving. Our platform learns from every interaction to get smarter over time.
Our Journey
Company Founded
Amit and Rahul combine decades of experience from ThoughtSpot, Google, and Amazon to tackle the sales execution gap.
Platform Launch
AmpUp launches with AI-powered coaching, pattern recognition, and the Continuous Learning Loop at its core.
Enterprise Growth
Expanding with enterprise customers across SaaS, fintech, and technology sectors.
Enterprise Ready
Built with security and compliance at the core. SOC 2 compliant, SSO ready, and designed for enterprise scale.
SOC 2 Compliant
SSO & SAML
Data Encryption
Ready to Close the Execution Gap?
See how AmpUp can amplify your sales team's performance.
Book a Demo